The Birth of Aha!

A few months before I turned 40 I met Jamie, and my whole world changed. Id never been in a relationship before with someone I was so compatible with. We wanted all the same things and had unimaginable amount of fun together. Also, I had never dated an artist before. It was exhilarating and I was quite literally in awe of him and his talents. As a freelance designer I observed him take on many different roles in his company Jamie Alan Design. His work in every way was impressive, flawless, and like nothing Id ever seen before (but of course, he was a Parson's grad)!

It was always a dream of mine to start my own business. I dabbled in a few projects that never took off,  and wasn't ready to give up. I spent the majority of my career in sales and business development in the corporate world and desperately wanted to break out into something creative. But how and with what?

And so it was pretty early on in our relationship we realized that by combining forces he and I would have everything it would take to create a successful business together. It was just a matter of coming up with a great product. I'd always had a love for fashion and designing handcrafted jewelry. My sister had recently started handcrafting leather clutches, which was the beginning of our inspiration. One day it came to us during an "aha" moment: Leather earrings....why not craft leather earrings?! It was a fresh idea and one that we could both sink our teeth into.

And so we began building the Aha Crafted brand, like creative warriors....on a mission. We made a commitment to give this our all, and went ahead full speed. We found ourselves brainstorming over drinks, during Sunday brunches and every where in between. Its been a whirlwind of many things and a learning experience in more ways than I could have imagined.

I'll use this space, "The Aha Blog" to share our journey of owning and launching a startup business. I'll throw in some fashion, some travel, maybe some food and overall stuff that will make you think... "Aha"! Looking forward to sharing this journey with you, thanks for following along. XO

-Heidi